Bradford Civic Society has unveiled a new visual identity as it seeks to increase its membership

The new branding was introduced across Bradford Civic Society’s social media platforms earlier this year, but has now been rolled out across a new-look website which relaunched in July. The refreshed site is simpler, more user-friendly, and will allow members to join the society online for the first time. Other new features include online event registration, and an improved news section – which will feature regular content for people craving information about Bradford’s heritage and future development. Bradford Civic Society’s new website will also offer a platform for guest contributors to share their views about how the city develops.  

The brand identity was produced by James Smith, of Smiths Workshop, and the website built by Bradford agency FoxDuo design.

The improvements come as Bradford Civic Society prepares to launch a big membership drive in summer, with a particular focus on attracting younger and more ethnically diverse members. Bradford Civic Society – which was founded in 1942 – has also appointed Ruth Frost as its new
Membership and Social Secretary, who’ll be bringing a wealth of expertise from the charity sector to the group.

Si Cunningham, Bradford Civic Society Chair, said: “We’ve been overwhelmed by the interest we’ve had in the civic society over the last few months, but have also acknowledged that we needed to improve our look and get our house in order if we wanted to attract new members from different backgrounds.”

“Our new identity is great, but it’s just a small part of our ambition for the future. We’ve already started hosting more events in more diverse places, and the last meeting was so well attended that we’ll need a bigger venue next time. Having a smart website and proper social media platforms also allows us to keep the discussions and debates constantly open – making us the proper eyes and ears of the city.”  

“We’ll have big plans of our own, but I want Bradfordians to tell us what to do. I want them to be sharing big ideas for the city, or pointing at buildings and saying to me, ‘Let’s have meeting inside there!’ – we’ll go wherever Bradford wants us to.”  After the success of two July events, Bradford Civic Society is planning a special event to focus on the crucial former Odeon Cinema site for August. Bradford will also be hosting a meeting of the Yorkshire and Humber Association of Civic Societies in September, as well as a study tour of the city’s award-winning Sunbridge Wells development with Civic Voice.